Brand Experience Case Studies

Four Square gains a new Outlook

Objectives
To announce the new range of advanced Klix Drink Vending Machines machines to its sales teams, channel partners and key clients.

Solution
The MotivAction team worked closely with Four Square to develop and shortlist key ideas, culminating in the concept of a three-day roadshow.

This would allow the client to reveal its new machines, branded 'Outlook', in an entertaining and memorable way, by providing fun activities to a broad cross-section of people in an innovative way.

The team took unexpected events, such as sudden staff changes, in its stride and worked purposefully together to deliver the best possible show.

A three days spectacular Outlook Roadshow was set up guests enjoyed the displays and drinks and left with a better awareness of the new machine range.

Results
The roadshow successfully delivered a new product from an established market leader to the highly competitive drinks vending industry.
- Awareness was raised significantly amongst significant sellers and buyers
- Client brief fulfilled with limited time and resource

Testimonial
“My gratitude and satisfaction to the team for delivering a fantastic event… only two weeks
after submission of the brief.”
Neil Ahmed, Global Brand Manager, Four Square Ltd